Meeting/Event Information

Saddle up, partner. The PRSA Southwest District is ridin’ into Fort Worth, March 3-5, 2027, for a three‑day roundup of hands‑on workshops, engaging panels, and career‑building sessions designed to help communicators blaze new trails in media, sports, hospitality, film, community engagement, and beyond. This year’s theme, Worth It!, celebrates the grit, creativity, and connection that define our profession, with three tracks to guide every trail rider.

• Tools & Technology — Saddle Up (AI transparency, search evolution, analytics, emerging platforms)
• Leadership/APR — Be A Trail Boss (strategic leadership, executive comms, APR‑aligned mastery) 
• Crisis Prep — Turn the Stampede (crisis readiness, response, and reputation protection) 

Hosted by the Greater Fort Worth Chapter of PRSA